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PPC Campaigns

What is Pay Per Click Advertising?

Basically you pay for the opportunity to target your ideal clients through strategically placed ads with key information about their search terms and habits. Harnessing the power of PPC makes it easier to influence consumer decisions, time on site, and boost revenue. In fact, there are a plethora of types of campaigns for you to choose from and Affinity can create a specific marketing campaign that best targets your ideal client. We manage average position, bid rates, placements, date and time of ads, etc. to ensure that your budget is being used effectively and yielding the top success rates.

The ability to target specific clientele and optimize success through search terms and categories can be harder than it looks. Our dedicated analysts offer consistency, and optimized vision to your PPC. We provide more than just an edge, we can make this highly profitable for your law firm.

Here is what you need to know about Pay-Per-Click (PPC) from our founder:

Your online content and web presence should be filled with high quality, useful information, graphics, and tools. Google’s search engine methods are not easy to fool, and why would you want to anyway? It’s one thing to have visitors to your site but it’s another thing entirely, to get them to stay. We transform your website into a virtual mecca of quality information with relevant content and information that will direct and guide your clients.

How do you Manage PPC campaigns?

Select from a variety of campaign types in order to create a structure that fits your needs and budget. We’ll set up everything with an optimized Adwords campaign strategy that’s ready for success.

  • Search Ads. In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.

  • Display Ads. Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

  • Remarketing or retargeting Pay Per Click With Google Ads, you gain access to more than 90% of Internet users and can create hyper-targeted campaigns that bring valuable traffic back to your site to complete their part in the buying process. How much does Google remarketing cost, though? On average, companies pay $0.66 to $1.23 per click for remarketing.

  • Remarketing Lists for Search Ads. This specific type of Per Per Click remarketing also uses cookies and targeted keywords to find and persuade potential customers. The audience for remarketing is limited, however, only to those who have previously visited your site so that your rates of conversion have the potential to be quite high with the right keywords and ad copy. When they search for a related item according to your selected keywords, you can place your advertising in front of them, reminding them that you have the exact product that they’re looking for.

  • Google Shopping. Google Shopping Ads, or Product Listing Ads (PLAs) are product-based ads that show up for product searches across Google and Google Shopping. Product Listing Ads include: Product Image. Price. Brand.

Why do I need PPC Management?

Pay Per Click advertising gives you the opportunity to place your business at the top positions in search engines and social media. Generating more leads: If you offer professional services, lead generation is likely your top goal. The purpose of your PPC campaigns will be to convert these visitors into qualified leads that you can later nurture into clients. It's a costly but faster approach to getting you qualified leads.

Who benefits from PPC?

Pay Per Click is a complementary solution for any business that is trying to rank on the first page. It can be an especially lucrative option for smaller businesses and those who face lots of similar competition in the marketplace. We can make use of even the smallest budgets and ensure that our Pay Per Click advertising campaigns outperform the standard results with high yields and conversion rates that matter.

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